Working on it, I always had human nature in mind. (…) It was the hardest typeface I have worked on in my life. ‘The quality of the draughtsmanship – rather than the intellectual idea behind it – is my masterpiece. While similarities can be seen with Futura, the two-story lowercase a is more like Erbar, and also recalls Frutiger’s earlier namesake typeface, Frutiger.įrutiger considers Avenir his finest work. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types.
The font takes inspiration from the early geometric sans-serif typefaces Erbar (1922), designed by Jakob Erbar, and Futura (1927), designed by Paul Renner. Compared to the mere metric construction of other typefaces, Avenir was convincing because of its optical construction which lent it a more humane appearance, as seen, for instance, in the classically drawn “a”. In 1988, the Swiss typeface designer first presented Avenir to the public, which already at that time marked an excellent alternative to other well known typefaces such as Futura® or Avant Garde®. A b c d e f g h i j k l m n o p q r s t u v w x y z
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